As a fellow java drinker, I'm lovin' the news! I have tried McDonald's new iced coffee and it is better than I expected. I really liked the price... Just 2 bucks (that includes tax) for a medium size iced coffee. What surprised me is that Starbucks owns Seattles Best coffee, which McDonald's sells.McDonald's Is Poised For Lattes
By JANET ADAMY
In a direct shot at
Starbucks Corp.,
McDonald's Corp. is moving closer to adding lattes and cappuccinos to its menu across the country.
The fast-food giant wants to keep competitors from poaching its lucrative breakfast business and draw customers throughout the day with what it calls a "destination" beverage line. It is installing behind some of its counters large black machines that dispense vanilla lattes, iced mochas, caramel cappuccinos and other specialty coffee drinks.
The move promises to create a major new competitor in the industry pioneered by Starbucks. The Seattle-based coffee chain transformed espresso from a niche Italian drink into a popular American ritual by offering it in an appealing atmosphere and sweetening it with flavorings and whipped cream. Last month, Starbucks Chairman Howard Schultz warned in a memo to executives that fast-food chains and other competitors were poaching Starbucks's customers.
McDonald's offering would make espresso drinks cheaper and available to a broader swath of the population at its more than 13,700 locations across the country. At stores where it is already serving the drinks, McDonald's has priced most of them between $2 and $3. By comparison, many of Starbucks's espresso-and-milk drinks sell for more than $3.
McDonald's began testing espresso drinks when it opened its first McCafe in the U.S. in 2001 in an experiment to capture part of the growing coffeehouse business. The company has yet to confirm it will sell espresso drinks at all restaurants; a spokesman wouldn't say whether McDonald's plans to add the drinks nationwide. However, the chain has recently started selling the drinks at restaurants in Michigan, New York and New Jersey, and one franchisee says McDonald's has indicated it is preparing to add them in other parts of the country.
"We don't have to test whether customers want them.... We know that already," McDonald's President and Chief Operating Officer Ralph Alvarez told investors at a conference in New York yesterday.
McDonald's espresso drinks will also compete with Dunkin' Donuts, a unit of
Dunkin' Brands Inc., which has been expanding its specialty coffee offering in recent years and is laying plans for a nationwide expansion.
McDonald's espresso drinks are part of a broad strategy at the Oak Brook, Ill., fast-food chain to stretch beyond hamburgers and french fries. In the past few years, the company has added more chicken items and upscale salads. Last year, it upgraded its coffee to a premium blend, which lifted its coffee sales. It is also looking at adding smoothies to its menu.
Meanwhile, Starbucks last fall announced plans to start selling hot breakfast sandwiches in its stores, treading on Egg McMuffin turf.
To keep service fast, McDonald's has installed push-button machines that roll most of the drink-making into one step. By contrast, Starbucks baristas make espresso drinks using a series of separate steps that include steaming the milk by hand and adding the espresso.
